Websites
Fast, mobile-first websites that make a local business feel established before the first visit.
[01] Independent digital studio · New York
Websites that make
local businesses impossible
to ignore.
Distinctive websites, booking systems and visual direction for restaurants, wellness studios and neighborhood brands.
02
The studio
Your website is often the first visit. I make sure it feels like your best one.
Direct collaboration from first conversation to launch. No handoffs, templates or agency layers.
Meet Alonso03
Selected work
Built for the
real world.
Four distinct digital worlds—shown as complete experiences, never cropped banners. Open any project to explore it live.
01
Wellness · Concept Project
Morrow Pilates
02
Beauty · Concept Project
Vela Skin Studio
03
Hospitality · Concept Project
Sera Trattoria
04
Grooming · Concept Project
Rivington Barber Co.
04
What I do
One studio.
Every essential.
A focused offer for local businesses that need to look credible, get discovered and receive bookings.
Booking systems
Clear service menus and frictionless appointment flows that turn interest into confirmed visits.
Visual direction
A coherent visual system for businesses that need stronger images, messaging and digital presence.
05
Beyond websites
Systems that keep
the business moving.
Booking tools, lightweight CRMs, member portals and focused web apps—designed around the workflow, not around unnecessary software.
Explore digital systems9:41•••
Good morning, Alonso.
12 appointments
$1,480Revenue86%Booked
Wednesday, July 29
2728293031
09:00 · Jordan Lee›
10:30 · Marcus Reed›
12:00 · Lunch›
13:30 · Sofia Chen›
MR
Marcus Reed
Client since 2024 · 9 visits
LAST SERVICEClassic cut + beardLow taper, keep texture on top.
06
Demo feedback
What working together
should feel like.
Sample testimonial content for presentation only—not published client reviews.
M
★★★★★Maya R.Restaurant owner
DEMO“The new booking flow feels effortless. Guests understand the concept before they walk through the door.”
D
★★★★★Daniel K.Studio founder
DEMO“It finally looks as considered online as the experience we created in person.”
N
★★★★★Nina S.Wellness director
DEMO“Clear process, strong direction, and a mobile site our clients actually enjoy using.”
M
★★★★★Maya R.Restaurant owner
DEMO“The new booking flow feels effortless. Guests understand the concept before they walk through the door.”
D
★★★★★Daniel K.Studio founder
DEMO“It finally looks as considered online as the experience we created in person.”
A
★★★★★Alex T.Barbershop owner
DEMO“People now arrive already knowing the services, prices and exact experience they want.”
S
★★★★★Sofia L.Beauty founder
DEMO“The site gave the brand a level of confidence we could not get from a template.”
C
★★★★★Chris M.Hospitality partner
DEMO“Fast, direct and thoughtful. Every detail had a reason.”
A
★★★★★Alex T.Barbershop owner
DEMO“People now arrive already knowing the services, prices and exact experience they want.”
S
★★★★★Sofia L.Beauty founder
DEMO“The site gave the brand a level of confidence we could not get from a template.”
07
The process
From idea
to open.
Discover
We clarify the business, audience, offer and one action the website must make effortless.
Direct
I shape the visual world, structure and content around what makes the business worth choosing.
Design & build
The experience is designed directly in the browser, responsive from the first screen.
Launch
Booking, forms, mobile, SEO foundations and the final handoff are checked before going live.
08
Behind the work
I'm Alonso.
Designer, builder and your direct partner.
I work independently with local businesses that care about how they show up. That means fewer layers, sharper decisions and one person responsible from the first idea to the final launch.
01Direct collaboration02Mobile-first thinking03NYC perspective
09
Ways to work